A short statement of the desired situation or result.

⭑⭑⭑⭑⭑

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Explain what the product is, who it is for, and how it makes their life better, easier, more rewarding. Don't forget — while features may be relevant, what truly matters is how your product improves the life of your customer. You can use bullet points if necessary to help make it easier for your reader to process different selling points.

  • Built for volume, layers, and some serious length.
  • Suitable for medium to thick hair types.

"I have been searching forever for a product that does X, Y and Z but coud not find one...until now. This is the one you've been waiting for!" (Annie Smith​)

Free Shipping

Easy Exchanges

Risk-Free Guarantee

  • FUDs
  • FUDs
  • FUDs
  • FUDs

While your customer is evaluating your products, they are experiencing friction, uncertainty and doubt about whether your product is right for them, whether you can be trusted to live up to the expectations you're setting, whether your products will be delivered on time etc.

Your product page needs to remove all friction, uncertainty and doubt. Use these tabs to address anything that leads to FUDs. For example, shipping, returns, money-back guarantee, ingredients, directions, packaging, what's included etc.

Remember not to overwhelm. Simplify the shopping experience and make it feel effortless.

While your customer is evaluating your products, they are experiencing friction, uncertainty and doubt about whether your product is right for them, whether you can be trusted to live up to the expectations you're setting, whether your products will be delivered on time etc. Your product page needs to remove all friction, uncertainty and doubt. Use these tabs to address anything that leads to FUDs. For example, shipping, returns, money-back guarantee, ingredients, directions, packaging, what's included etc.

While your customer is evaluating your products, they are experiencing friction, uncertainty and doubt about whether your product is right for them, whether you can be trusted to live up to the expectations you're setting, whether your products will be delivered on time etc. Your product page needs to remove all friction, uncertainty and doubt. Use these tabs to address anything that leads to FUDs. For example, shipping, returns, money-back guarantee, ingredients, directions, packaging, what's included etc.

While your customer is evaluating your products, they are experiencing friction, uncertainty and doubt about whether your product is right for them, whether you can be trusted to live up to the expectations you're setting, whether your products will be delivered on time etc. Your product page needs to remove all friction, uncertainty and doubt. Use these tabs to address anything that leads to FUDs. For example, shipping, returns, money-back guarantee, ingredients, directions, packaging, what's included etc.



Explain your mission

What is your big vision? What journey are you asking people to join? What are we all working towards by supporting your brand? Inspire, motivate, empower. This is your purpose-driven brand.

Less Waste

Better Health

Happy Seas

Fewer Emissions

Ownership Benefit

How does your product make your customer's life easier, better, more rewarding. Don't overload the customer. Simplify the shopping experience.

Ownership Benefit

How does your product make your customer's life easier, better, more rewarding. Don't overload the customer. Simplify the shopping experience.

Ownership Benefit

How does your product make your customer's life easier, better, more rewarding. Don't overload the customer. Simplify the shopping experience.

Highlight Media PR

"Vis nobis blandit mandamus eu, nobis verear dignissim ea pro. Eu nam solum libris, no sed ridens similique moderatius, pri quis nibh dolorum te. Vix meis disputando et, lorem viris omnium ei qui, ne eum nonumy epicureine eum nonumy epicurei"

Buzzfeed

"Vis nobis blandit mandamus eu, nobis verear dignissim ea pro. Eu nam solum libris, no sed ridens similique moderatius, pri quis nibh dolorum te. Vix meis disputando et, lorem viris omnium ei qui, ne eum nonumy epicureine eum nonumy epicurei"

GQ Magazine

"Ad illum putant quo, porro ridens pro ex. Officiis insolens gubergren eam at, mei ut nobis verear quaestio. Sea accusam scaevola an. Ne delicata facilisis nec. Veri clita disputando ne vix, ei nullam eleifend, ne eum nonumy epicurei,ne eum nonumy epicurei."

Frankie

Written by an anonymous user on

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